The Orange Sky offers adventure-focused backpacking trips and offbeat travel experiences around the world. It is founded by 4 like-minded friends who have a passion for travel and love exploring new & offbeat places. Need a website simple and focused.
The travel and tourism industry is crowded with 80K+ travel agencies. Getting noticed in the crowded market is a challenge. However, most of the agencies offer many types of travel experiences. Day-by-day experience-based offbeat traveling is increasing at an exponential rate. But in this crowded market, finding the perfect travel package is becoming a challenge. This problem we are trying to solve with a focused offering and clean design to make it easy for users to get the perfect package.
As a co-founder at TheOrangeSky.in, apart from all other responsibilities it was my job to come up with a strategy for our branding, all design materials, ideation, conceptualization and execution of the website with UX principles to make our communication clean and focused on our traveler needs. Make it so simple that the user doesn't have to do all the complicated processes to book an experience from our website.
Structured the website to effectively communicate messaging and improve the offering.
Designed the website based on UX principles and impactful looks to establish a stronger brand identity.
Developed the branding for TheOrangeSky.in, including logo design, colour selection, and font and image selection.
Our Design was praised by all our founder's community, Partners, and our users.
Traget audience
Our travel experiences are designed for travelers who want to have a flavour of adventure.
Those who love nature & outdoor, offbeat & unique local experience.
Want to travel responsibly minimizing their impact on the environment.
Age groupe 25+
The Approach
Through user interviews and personally hosting traveler from different countries, I have understand the need.
Design the website architecture with UX plan.
Designed the branding including logo and UI of the website. Do real-life testing with travelers and iterate.
Finalised the design. and I have developed the website by myself on WIX platform.
Understanding the users needs
To begin a design project, it's essential to know exactly what your user wants and why. This means having good conversations about what needs to happen and thinking about different ways to make it all work out.
In this scenario, I wanted to understand the users and their real needs. I have hosted 10-15 like-minded travelers from around the world through the Couchsurfing app. This gives me a wonderful opportunity to understand what they looking for and why they are frustrated with travel websites. Tease research helps me to organize our website architecture.
Wireframes/Structure the website
After we know what users want, we start making their experience on the website good. First, we plan how everything will be organized, like what goes where. This helps us make sure everything is easy to find and use.
Then, I start looking for ideas and figuring out how the website should look and work. After that, I make a basic sketch of the website called wireframes. I talk about these sketches with my partner and some people who know a bit about design. We have many meetings to talk about what's good and what needs to be changed, and then we make those changes.
Designing Final UI
Once I have finalized the UX structure, brand colours, fonts, and design style. Now it is time to focus on the final UI design of The Orange Sky website. Which is the face of our company. Though the UX was ready, this was not done in one go. Even the final UI design went through a few revisions.
Conclusion & Impact
Engaging in The Orange Sky project was an exceptional journey for me. I have had an invaluable opportunity to connect with diverse travelers around the world, understanding their unique requirements and aspirations. Through effective communication and collaboration, I utilized my expertise to create a solution that not only met but surpassed their expectations. Every phase of the project, from shaping the UX structure to refining the branding, underscored the importance of teamwork and innovation. I take great pride in our collective achievements and eagerly anticipate future works that offer similar challenges and rewards.
After launching the website TheOrangeSky.in(click Here)We have got a very positive response. 200K+ Views within a month. 10K+ engagement, 200% increase in lead generation.
Thank you